Why We Built Tile: The Problem With Using 3-4 Checkout Apps

The checkout app sprawl problem

Talk to any successful Shopify merchant about their checkout setup, and you'll hear a familiar story:

"We use Checkout Blocks for the basic layout, AfterSell for post-purchase upsells, a separate tool for A/B testing, and we still can't get unified analytics across all of them."

This is the checkout app sprawl problem. And it's costing merchants more than they realize.

The hidden costs of multiple apps

Direct costs add up

Checkout customization: $0-$300/mo

Post-purchase upsells: $35-$200/mo + 0.75-1.5% revenue share

A/B testing tool: $49-$300/mo

Total: $84-$800/month + revenue share

At $50K/month in upsell revenue, a 1% revenue share costs $500/month — on top of the base fee.

Operational costs compound

Multiple dashboards. Checking analytics across 3-4 separate apps is time-consuming and error-prone.

Fragmented data. You can't see the full picture when data lives in different systems. Did the checkout banner help or hurt the upsell acceptance rate? You'll never know.

Configuration conflicts. Apps can interfere with each other, causing display issues, script conflicts, or unexpected behavior.

Vendor management. Multiple apps means multiple support channels, multiple billing cycles, and multiple sets of documentation.

Strategic costs are invisible

Inconsistent branding. Each app has its own design system. Creating a cohesive checkout experience across multiple apps is nearly impossible.

Limited optimization. You can't A/B test across app boundaries. Testing a checkout layout change against an upsell strategy requires tools that work together.

Revenue share scales against you. The more successful your upsells become, the more you pay. Your growth funds someone else's business.

Why we built Tile

We built Tile because checkout optimization is too important to be fragmented across 3-4 apps.

One platform that handles checkout customization, post-purchase upsells, A/B testing, targeting, and analytics.

One dashboard where you can see how every element of your checkout performs — together.

One bill with flat pricing and zero revenue share. Your success shouldn't cost you more.

One component library of 60+ elements that work consistently across every checkout surface.

And a custom CDN/API that goes further

Tile includes its own CDN and API layer that extends what's possible in Shopify checkout. Dynamic SVG generation, real-time personalization tokens, and capabilities that no other app offers — because we built the infrastructure to make them possible.

The result

Merchants using Tile replace 3-4 apps with one. They save money, simplify their operations, and get better data to make better decisions.

Most importantly, they can finally optimize their checkout as a single, cohesive experience — not a patchwork of disconnected tools.

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