After a decade engineering ecommerce for the world’s largest Shopify Plus brands, I kept seeing the same problem: brands spent thousands of hours perfecting every detail of their storefront, only to send their highest-intent customers into a checkout that looked and behaved like everyone else’s.

The few tools that promised to change that came with enterprise-sized price tags and the same rigid templates. Thousands of dollars a year to make your checkout look like every other brand using the same app. Customers notice.

I built Tile to give merchants that control back — the freedom to build a checkout experience around their brand, their customers, and the way they sell.

Tile is fully bootstrapped and built in the US — so we answer to merchants, not investors.