Mailchimp
Target checkout content by Mailchimp audience and subscriber tags. Trigger email automations from upsell behavior.
What it does
Target by audience membership — show or hide checkout content and post-purchase offers based on which Mailchimp audience a customer belongs to. Useful for merchants who segment customers across multiple audiences.
Target by subscriber tags — Mailchimp tags let you micro-segment within audiences. If you tag customers as 'High AOV' or 'Frequent Buyer' in Mailchimp, you can show them tailored offers in Tile.
Fire events on upsell accept/decline — Tile sends custom events to Mailchimp when customers interact with post-purchase offers, enabling automated email journeys around upsell behavior.
How to increase AOV with Mailchimp
Audience-specific offers
You have a 'Product Launch Early Access' Mailchimp audience. When those subscribers check out, show them an exclusive post-purchase upsell for the new product before anyone else sees it.
Tag-based personalization
Tag high-value customers in Mailchimp. In Tile, create checkout content that shows personalized messaging: 'As a valued customer, enjoy this exclusive bundle offer' — only visible to customers with that tag.
Upsell-triggered email journeys
Build a Mailchimp automation triggered by the upsell accepted event. Send a thank-you email with usage tips, then follow up 7 days later with a related product recommendation.
Key features
- Target by Mailchimp audience membership (is / is not a member)
- Target by subscriber tags (has / does not have tag)
- Fire custom events to Mailchimp on upsell accept/decline
- Events respect Shopify's customer email marketing consent status
- Connect with your Mailchimp API key
Setup — under 60 seconds
- 1
Get your API key from Mailchimp (Account > Extras > API Keys)
- 2
Go to Integrations in Tile and click on Mailchimp
- 3
Paste your API key and click 'Connect & Save'
- 4
Tile automatically syncs your audiences and tags
Related integrations
Try Mailchimp + Tile
14-day free trial. Connect Mailchimp in under 60 seconds. No credit card required.